NEW Lamaze Early Development Toy Freddie the Firefly
Keep your little one engaged and entertained for hours with the Lamaze Freddie the Firefly. Designed for use from birth on up, and developed in conjunction with child development experts from Yale University, this plush toy has a chain link that connects it to any Lamaze toy or play mat. It also comes with the Lamaze link clip for easy attachment to car seats, strollers and high chairs.

Stimulates Baby's Vision and Auditory Skills
When babies are first born, they see in black and white. This is why Freddie strikes a balance between bright, high contrast patterns that help stimulate baby's vision, and bold solid colors that give baby's eyes a place to rest. Sounds like squeak, clink, and crinkle also help stimulate and develop baby's auditory skills. Finally, Freddie's large, friendly eyes invite baby to focus and stare at a single object, which can help calm baby while supporting healthy eye development.

Child-Safe Design
Made to be safe for newborns and young children, Freddie features a soft velour body that's ideal for cuddling and busy wings with a peek-a-boo mirror for interactive play. Multiple textures keep your baby interested, encouraging her to explore. Additionally, the rings clink together, and the tethered ladybug teether--which baby can pull out or store in a cute little pocket--and knotted antennae are perfect for chewing. For added fun and to aid small motor development, there's also a ball that squeaks when squeezed.

About Learning Curve
The creative force behind hundreds of award-winning toys, Learning Curve created the Lamaze Infant Development System by working in tandem with parents, babies, and childhood experts. Learning Curve understands that what matters most to parents is keeping their children healthy, happy, and safe. The company's goal is to help parents do just that by offering products for every stage of a child's development--from feeding to playing to sleeping. Learning Curve's thoroughly researched developmental toys engage children, and provide parents with peace of mind. And their care, safety, feeding and soothing products give you solutions to day-to-day needs at mealtime, bedtime, at home and on-the-go.

Lamaze Toys
Perfect for helping develop dexterity and hand-eye coordination, these fun, colorful stackers will engage and encourage baby. Smart magnets make these soft stackers an easy and non-frustrating way to help baby explore the concept of stacking and order. With bright colors, fun patterns and a rattle in each character, these toys are an adorable way to stimulate baby's vision as well as engage baby's hearing. The Lamaze infant development system welcomes you to a comprehensive system of soft toys based on Lamaze international's philosophy of healthy parenting. We understand that what matters most to parents is keeping their children happy, healthy, and safe. Designed in conjunction with child developmental experts, Lamaze toys engage babies and provide parents with peace of mind. We make it easy for you to choose the products that are developmentally appropriate and most enjoyable for your baby with color-coded age grades featured on all packaging. Most importantly, all of our items meet or exceed industry and consumer safety regulations to ensure complete safety for your child. Lamaze toys will lead you and your child down a path of fun, healthy play and learning from birth through the early toddler years.